The history of ChaTraMue begins more than 100 years ago with its first tea shop in China - the family decided to then migrate to Thailand to continue their specialisation, the shop though was burned down during World War II. In 1945, the business was rebuilt and was marked as the year of establishment for ChaTraMue.
ChaTraMue’s main product was initially Chinese Tea which is traditionally served hot but the locals preferred cold beverages due to Thailand’s warm climate. Meeting the locals’ demand, “Thai Tea” or “Cha Yen” under ChaTraMue was originated and gradually developed to suit the locals’ palette until today. With 75 years of expertise, ChaTraMue specialises in manufacturing quality Thai Tea that has its unique aroma and taste.
ChaTraMue’s factory is located in Chiang Rai which is the best suited area in Thailand for tea and coffee plantation, only carefully selected fresh tea leaves and coffee seeds are used to ensure the quality of our products. With our long-standing expertise and precision, the tea leaves and coffee seeds are then manufactured with high quality controls to meet industry standards such as GMP, HACCP, Halal, etc. We also built a dedicated Research & Development and Manufacturing Facility to continually come up with innovative blends and packaging while keeping our foundational value - quality products with reasonable prices.
Having built a reputation over the years, ChaTraMue has become famous for Thai Tea and is a ‘must-go’ for travelers visiting Thailand. Today we have over a hundred stores in Thailand and several stores across Asia. Our mission is for every individual in the world to taste the craftsmanship and quality of ChaTraMue teas.
This is the first and most important principle in our company. We treat our establishments as our own home, we treat our customers as our family friends and we treat our colleagues as our family members.
We always strive to be creative and original when developing our brand. We take inspiration but never copy. We strive to create breakthroughs within the industry we are in and our passion for tea making and quality of tea blends.
We are in charge of our own mission and principles and cultivate our own motivation and self-discipline. We are always true and honest to ourselves (always knowing what’s Right and Wrong) and stay true to our commitments. We always set the highest standards and strive for perfection when carrying out our tasks.
We would like to significantly contribute to our community, make a true and long-term difference for the better wherever we are present.